生成AIの登場によりデジタルマーケティング領域は大きな変革期を迎えています。デジタル領域の広告クリエイティブに生成AIをどのように活用し、パフォーマンスを上げているか、Hakuhodo DY ONE社の企業事例を元に解説いただきます。
One of the world’s premier advertising competitions, The One Show, awarded the Hakuhodo DY Group with three Gold and one Silver for its excellence in advertising creativity. Gold Sponsor • Out of Home: Experiential & Installations / Experiential & Immers...
One of the principal triggers for Hakuhodo DY to go public was the high value placed on corporate social responsibility within the Hakuhodo DY corporate culture. Hakuhodo DY Holdings was formed in October 2003, when Hakuhodo merged with Daiko and Yomiko, respectively Japan's second, fifth and ...
Tokyo—May 29 2024—We are pleased to announce that the Hakuhodo DY Group has won 14 awards, including 2 White Pencils (2 White Pencils, 4 Graphite Pencils, 8 Wood Pencils) at D&AD Awards 2024. A prestigious UK-based advertising competition, D&AD Awards was established in 1962 by the ...
are just one milestone in the development of the sport. Hakuhodo DY Media Partners takes a longer perspective and aims to help foster sport climbing, as both a spectator sport and a participation sport, and raise its value further while making use of our insight and knowledge rooted in asei-...
Hakuhodo DY Holdings Inc. (Minato-ku, Tokyo; Masayuki Mizushima, President) is pleased to announce that it has entered into a technology partnership with the US-based digital signage firm STRATACACHE Inc. (headquarters Ohio, USA; Chris Riegel, CEO), with the aims of implementing path ...
Tokyo—June 10, 2022—Hakuhodo DY Holdings Inc. and Hakuhodo Inc. are pleased to announce that Hakuhodo DY Group companies have won 1 Yellow and 2 Wood Pencils at D&AD Awards 2022. One of the most prestigious advertising competitions in the UK, the D&AD Awards were established in 1962 by ...
Tokyo—October 29, 2021—Hakuhodo Inc., the world’s third largest advertising company, is pleased to announce that it and eight other Hakuhodo DY Group companies (see Note) have launched the Shopper Marketing Initiative. This strategic unit is designed to reinforce digital transformation (DX) arc...
Tokyo—February 24, 2021—Hakuhodo Inc. and Hakuhodo DY Media Partners Inc. are pleased to announce that Hakuhodo DY Media Partners has been named Media Agency of the Year at the ADFEST 2020 Lotus Awards Virtual Ceremony, held online on February 15, 2021. In addition, Hakuhodo Group comp...
We asked the four Hakuhodo DY Group employees who served as jury members at Spikes Asia 2023, one of Asia-Pacific’s largest advertising festivals, about the characteristics of this year’s award-winning entries in the respective categories and their impressions after judging the contest. ...